This is a promotional video I created for SkySlope.com, a transaction-management system for real estate professionals.

Usually, my process starts with trying to learn enough about a new site or a new software package to write a good script. 

In this case, I’d already created a whole series of tutorial videos for SkySlope.  (You can watch one of them right here on my site.)  So the challenge was not to acquire enough information, but to take the detailed knowledge I’d acquired and boil it down into something that would fit in one short video.

Ultimately, with a little help from the right stock photos, we were able to shift our focus from the software’s individual features, to the benefits for users.  That is, how using SkySlope would actually help  a real estate agent or broker work more efficiently.

Tyler at SkySlope is one of my favorite clients–and I’m proud  to say that he was delighted with the final product.