I’ve created hundreds of videos for my clients, explaining, demonstrating, and promoting a wide range of products and services. Somehow, one of my biggest challenges has always been finding a way to explain and promote the work I do, myself. Finally, I decided I had to take the time to be my own client for a change, and I wrote, narrated, and produced this video to promote my own video work. Enjoy!
Studio Helper is a feature-rich online tool for people who run music studios, dance studios, or really any kind of small school. Users can keep track of their students and teachers, everybody’s availability, when and where they’re holding their classes, who’s paying how much on what schedule, and so forth.
I originally came in to produce one video for them, and wound up staying to write, narrate, and produce a series of 25 tutorials. Then, they asked me to create a promotional video to capture the attention of potential clients. Which is to say, we needed to instantly establish the fact that this system works for all kinds of different studios, and even in places that don’t call themselves studios at all… while being visual and eye-catching… without getting bogged down… and without taking longer than a few seconds, since the bulk of the video needed to focus on the benefits of the software itself.
So although I’m happy with this whole video, I’m especially proud of the first 30 seconds or so.
I wrote, narrated, and produced this promotional video for ipsPODs, a task-management platform for insurance agencies. As they put it, “We’re not another funnel; we’re the shovel that fills your funnel.” Using a combination of screen capture footage, stock photos, and a little bit of text, I found a way to tell their story, while keeping their actual software front and center.
MITP Apps creates custom mobile apps for a wide variety of businesses. They asked me to create a video that would demonstrate one of these apps (in this case, an app for a restaurant chain), show off its most powerful features, but also remind viewers that their own apps could be very different, depending on the needs of their particular business.
I’ve created dozens of tutorial videos for Snap Schedule and Snap Schedule Premium, a powerful staff-scheduling platform. Finally, they asked me to sum up their whole platform in one promotional overview. They provided the graphic design for the intro and outro; I did the writing, narrating, and producing.
Usually, I produce my tutorials one video at a time, one topic at a time. That way, you can embed each one into the appropriate spot on your website, and direct users to exactly the help they need.
In this case, though, I was asked to create a set of related videos for an online billing platform, complete with an interactive menu to navigate between them. It took a little trial and error to get it to work properly, but I’m pretty happy with the result.
Although most of my software demos focus on web-based or desktop applications, I’ve also created promotional screencasts for a variety of mobile apps. In this case, I was asked to explain and promote “eyeWitnez,” an app designed to help people in emergency situations stay calm, organize their thoughts, take photos of their accident, and get help. I used a combination of screenshots from the app itself and on-screen text to tell the story.
For a very different mobile demo, see my demo for the Todoist iPhone app.
REthink… is big. Very, very big.
It’s a real estate CRM (Customer Relationship Management) tool for real estate. In essence, an incredibly powerful database system, where absolutely everything is interlinked and cross-referenced with everything else. That makes it an extraordinary tool for real estate pros… but also a bit overwhelming for an outsider like me.
Still, REthink needed a promotional video to get the word out to potential users. (Actually, they needed two videos: one for Residential real estate, and one for Commercial real estate.)
So I studied their site. I worked with their software–carefully, not wanting to break anything. I developed a script, got feedback, rewrote it, and so on. And in the end, we came up with a pair of nicely-tailored videos which seem to be doing the trick.
The moral of the story: that I’m willing to do my homework, and even if your software overwhelms me, I won’t be scared away. (And, I suppose, that I’m glad I’m not a real estate agent.)
Art To Frames is a custom framing site, with a very flexible interface where customers can order frames, design mats, and turn simple digital images into complete works of art ready to hang on their walls. They asked for a video to explain, demonstrate, and promote this new interface. The challenge, of course, is that because you can place your images anywhere on the page, and each step builds on the previous one, the whole video had to be done in one continuous shot.