REthink… is big. Very, very big.
It’s a real estate CRM (Customer Relationship Management) tool for real estate. In essence, an incredibly powerful database system, where absolutely everything is interlinked and cross-referenced with everything else. That makes it an extraordinary tool for real estate pros… but also a bit overwhelming for an outsider like me.
Still, REthink needed a promotional video to get the word out to potential users. (Actually, they needed two videos: one for Residential real estate, and one for Commercial real estate.)
So I studied their site. I worked with their software–carefully, not wanting to break anything. I developed a script, got feedback, rewrote it, and so on. And in the end, we came up with a pair of nicely-tailored videos which seem to be doing the trick.
The moral of the story: that I’m willing to do my homework, and even if your software overwhelms me, I won’t be scared away. (And, I suppose, that I’m glad I’m not a real estate agent.)