Promo: Real Estate CRM

REthink… is big.  Very, very big.

It’s a real estate CRM (Customer Relationship Management) tool for real estate.  In essence, an incredibly powerful database system, where absolutely everything is interlinked and cross-referenced with everything else.  That makes it an extraordinary tool for real estate pros… but also a bit overwhelming for an outsider like me.

Still, REthink needed a promotional video to get the word out to potential users.  (Actually, they needed two videos: one for Residential real estate, and one for Commercial real estate.)

So I studied their site.  I worked with their software–carefully, not wanting to break anything.  I developed a script, got feedback, rewrote it, and so on.  And in the end, we came up with a pair of nicely-tailored videos which seem to be doing the trick.

The moral of the story: that I’m willing to do my homework,  and even if your software overwhelms me, I won’t be scared away.  (And,  I suppose, that I’m glad I’m not a real estate agent.)

Promo: Custom Framing

Art To Frames is a custom framing site, with a very flexible interface where customers can order frames, design mats, and turn simple digital images into complete works of art ready to hang on their walls.  They asked for a video  to explain, demonstrate, and promote this new interface.  The challenge, of course, is that because you can place your images anywhere on the page, and each step builds on the previous one, the whole video had to be done in one continuous  shot.

Promotional Video: Late Nite Labs

I recently wrote, narrated, and produced this video for

I tend to get passionate about any project I work on… but this one was special.

I used to work at a science museum doing live demonstrations: making kids’ hair stand on end with static electricity, blowing things up with liquid nitrogen.  I’ve seen first-hand just how powerful the experience of hands-on science can be for kids.  It opens their eyes, helps them understand concepts in a brand-new way, and it really does help them to discover a genuine love of science.

Unfortunately, in high school and college science departments, hands-on labs are becoming less and less common.  The equipment is expensive and fragile.  And in today’s economy, when some schools can barely afford textbooks, buying enough supplies for a whole class to try even one experiment, much less a whole series, just doesn’t happen.

Late Nite Labs provides an alternative: virtual labs.  Students try classic chemistry and biology experiments, going through the same steps they’d use in a real lab, but in a Flash-based web app, instead.  That means they can take their time, they can make mistakes, they can go back and try again, they can even try experiments they’d never have a chance to attempt in real life.  To me, that sounds like a fantastic opportunity.

It took a few rounds of revisions to get the video just right, but I’m pretty happy with the way it turned out–and I’m THRILLED to have had a chance to help promote Late Nite Labs.

Promo: SkySlope Real Estate

This is a promotional video I created for, a transaction-management system for real estate professionals.

Usually, my process starts with trying to learn enough about a new site or a new software package to write a good script. 

In this case, I’d already created a whole series of tutorial videos for SkySlope.  (You can watch one of them right here on my site.)  So the challenge was not to acquire enough information, but to take the detailed knowledge I’d acquired and boil it down into something that would fit in one short video.

Ultimately, with a little help from the right stock photos, we were able to shift our focus from the software’s individual features, to the benefits for users.  That is, how using SkySlope would actually help  a real estate agent or broker work more efficiently.

Tyler at SkySlope is one of my favorite clients–and I’m proud  to say that he was delighted with the final product.

Promo: Shark’s Den Poker

Shark’s Den Poker wanted a short promotional video that would introduce their family of poker sites to new players–and also to potential affiliates.  These are obviously two very different audiences, which made appealing to them in one video a little tricky.

It took a few revisions to get the script just right, but I think we pulled it off quite nicely in the end.