MITP Apps creates custom mobile apps for a wide variety of businesses. They asked me to create a video that would demonstrate one of these apps (in this case, an app for a restaurant chain), show off its most powerful features, but also remind viewers that their own apps could be very different, depending on the needs of their particular business.
Although most of my software demos focus on web-based or desktop applications, I’ve also created promotional screencasts for a variety of mobile apps. In this case, I was asked to explain and promote “eyeWitnez,” an app designed to help people in emergency situations stay calm, organize their thoughts, take photos of their accident, and get help. I used a combination of screenshots from the app itself and on-screen text to tell the story.
For a very different mobile demo, see my demo for the Todoist iPhone app.