Although most of my software demos focus on web-based or desktop applications, I’ve also created promotional screencasts for a variety of mobile apps. In this case, I was asked to explain and promote “eyeWitnez,” an app designed to help people in emergency situations stay calm, organize their thoughts, take photos of their accident, and get help. I used a combination of screenshots from the app itself and on-screen text to tell the story.
It’s a real estate CRM (Customer Relationship Management) tool for real estate. In essence, an incredibly powerful database system, where absolutely everything is interlinked and cross-referenced with everything else. That makes it an extraordinary tool for real estate pros… but also a bit overwhelming for an outsider like me.
Still, REthink needed a promotional video to get the word out to potential users. (Actually, they needed two videos: one for Residential real estate, and one for Commercial real estate.)
So I studied their site. I worked with their software–carefully, not wanting to break anything. I developed a script, got feedback, rewrote it, and so on. And in the end, we came up with a pair of nicely-tailored videos which seem to be doing the trick.
The moral of the story: that I’m willing to do my homework, and even if your software overwhelms me, I won’t be scared away. (And, I suppose, that I’m glad I’m not a real estate agent.)
Art To Frames is a custom framing site, with a very flexible interface where customers can order frames, design mats, and turn simple digital images into complete works of art ready to hang on their walls. They asked for a video to explain, demonstrate, and promote this new interface. The challenge, of course, is that because you can place your images anywhere on the page, and each step builds on the previous one, the whole video had to be done in one continuous shot.
I wrote, narrated, and produced this video to promote an online service designed to help people order and schedule medical tests conveniently and affordably.
I recently wrote, narrated, and produced this video for LateNiteLabs.com.
I tend to get passionate about any project I work on… but this one was special.
I used to work at a science museum doing live demonstrations: making kids’ hair stand on end with static electricity, blowing things up with liquid nitrogen. I’ve seen first-hand just how powerful the experience of hands-on science can be for kids. It opens their eyes, helps them understand concepts in a brand-new way, and it really does help them to discover a genuine love of science.
Unfortunately, in high school and college science departments, hands-on labs are becoming less and less common. The equipment is expensive and fragile. And in today’s economy, when some schools can barely afford textbooks, buying enough supplies for a whole class to try even one experiment, much less a whole series, just doesn’t happen.
Late Nite Labs provides an alternative: virtual labs. Students try classic chemistry and biology experiments, going through the same steps they’d use in a real lab, but in a Flash-based web app, instead. That means they can take their time, they can make mistakes, they can go back and try again, they can even try experiments they’d never have a chance to attempt in real life. To me, that sounds like a fantastic opportunity.
It took a few rounds of revisions to get the video just right, but I’m pretty happy with the way it turned out–and I’m THRILLED to have had a chance to help promote Late Nite Labs.
Shark’s Den Poker wanted a short promotional video that would introduce their family of poker sites to new players–and also to potential affiliates. These are obviously two very different audiences, which made appealing to them in one video a little tricky.
It took a few revisions to get the script just right, but I think we pulled it off quite nicely in the end.
